Privacy policy

Privacy Policy

This Privacy Policy describes how www.bohoparasolhut.co.uk (the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit or make a purchase from the Site.

We respect your privacy and are committed to protecting your personal information. This policy explains how your data is collected, used and safeguarded when interacting with our website.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

For the purposes of this policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual.

Device Information

  • Purpose of collection: To load the Site accurately and to perform analytics on site usage to optimise performance.

  • Source of collection: Collected automatically through cookies, log files, web beacons, tags or pixels.

  • Disclosure for a business purpose: Shared with our processor, Shopify.

  • Personal information collected: Browser type, IP address, time zone, cookie information, pages viewed, search terms and interaction data.

Order Information

  • Purpose of collection: To fulfil orders, process payments, arrange shipping, issue confirmations and invoices, communicate with you, screen for potential risk or fraud, and (where consent has been given) provide marketing communications.

  • Source of collection: Collected from you.

  • Disclosure for a business purpose: Shared with our processor, Shopify.

  • Personal information collected: Name, billing and shipping address, payment information, email address and phone number.

Customer Support Information

  • Purpose of collection: To respond to enquiries and provide customer support.

  • Source of collection: Collected from you.

  • Disclosure for a business purpose: Shared with our processor, Shopify.

  • Personal information collected: Email address and contact number.

Minors

Our website is not intended for children under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Sharing Personal Information

We share your personal information with service providers to help us operate our business and fulfil our contracts with you.

For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your personal information here:
    https://www.shopify.com/legal/privacy

  • We may share personal information to comply with legal obligations, respond to lawful requests, or protect our rights.

Behavioural Advertising

We may use your personal information to provide targeted advertisements or marketing communications we believe may be of interest to you.

For example:

You can learn more about targeted advertising here:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opting out of targeted advertising

You can also opt out via the Digital Advertising Alliance:
https://optout.aboutads.info/

Using Personal Information

We use your personal information to:

  • Offer products for sale

  • Process payments

  • Fulfil and ship orders

  • Communicate with you

  • Provide customer support

  • Send marketing communications (where you have opted in)

You can unsubscribe from marketing emails at any time using the link included in our communications.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

  • Your consent

  • Performance of a contract

  • Our legitimate interests, where these do not override your fundamental rights

Retention

We retain your personal information for our records unless and until you request that it be erased. For more information on your right to erasure, please see the section below.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.

Shopify uses limited automated decision-making for fraud prevention, including:

  • Temporary blacklisting of IP addresses associated with repeated failed transactions

  • Temporary blacklisting of credit cards associated with blacklisted IP addresses

Your Rights (GDPR)

If you are a resident of the EEA, you have the right to:

  • Access your personal information

  • Request correction or deletion

  • Request data portability

To exercise these rights, please contact us using the details below.

Your personal information may be processed initially in Ireland and then transferred outside of Europe, including to Canada and the United States. Shopify ensures these transfers comply with GDPR requirements. More information is available here:
https://help.shopify.com/en/manual/your-account/privacy/GDPR

Cookies

We use cookies to improve your browsing experience and to provide essential site functionality, analytics and advertising services.

Cookies may be session cookies (deleted when you stop browsing) or persistent cookies (stored until they expire or are deleted).

You can manage cookies through your browser settings. Please note that blocking cookies may affect site functionality.

For more information about cookies, visit:
www.allaboutcookies.org

Do Not Track

There is currently no industry standard for responding to “Do Not Track” browser signals, and we do not alter our practices when such signals are detected.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements.

Complaints

If you have concerns about how your personal information is handled, please contact us using the details below.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/

Contact

If you have questions about this policy or our privacy practices, please contact us at:

Email: hello@bohoparasolhut.co.uk
Address:
Boho Parasol Hut Ltd
Tudor House
16 Cathedral Road
Pontcanna
CF11 9LJ


Last updated: 27/03/2026